Musangi
Muthui

Sharing with aspiring designers the ways we can create unique digital experiences that are grounded in customer and market research, CX strategy and design thinking.

• Teach the first in a series of certification courses that introduces students to the language of digital customer experience (CX) design.
• Working to develop future digital thinkers who will be the go-to for customer-centric thinking, and more than just ‘the wireframe person.’
• Topics on my syllabus include human-centered design thinking, lean UX, mapping the digital and customer experience ecosystem, wireframing, rapid prototyping, and learning how to tell a story of the design journey that gets clients to ‘yes.’

Lead strategic discovery, internal business development, customer experience innovation, consumer insights research and testing, and content strategy for clients including Honda, Acura, Hewlett Packard Enterprises, Authorize.net, CHG Healthcare Services, USC Shoah Foundation and Southwest Airlines.

• Lead the $1.6M ground-up rewrite and redesign of the Honda corporate brand site bringing together stakeholders across the organization around a common vision to tell the Honda story across four recommended pillars: Mobility, Safety, Innovation and History.
• Lead the stakeholder interviews, CX research and usability testing that informed a map of the CHG Healthcare personas and digital ecosystem along with insights-driven strategies for now/next/future improvements to the CX.
• Developed the post-launch content strategy playbook for HP Enterprises with recommendations for lead generation and content creation along with smart strategies for leveraging their redesigned component-based CMS.