Musangi
Muthui

A visionary digital strategist and researcher reshaping customer experiences through innovative business transformation, data-driven insights, and cutting-edge UX design for Fortune 500 enterprises and digital agencies.

ABOUT ME

With a career spanning corporate IT, UX design, and CX strategy, I bring a unique perspective to creating exceptional customer experiences. My journey has evolved from wireframing for web and social gaming to leading digital strategy and research for global brands. I believe in thinking beyond platforms, rapidly visualizing ecosystems, and delivering actionable insights that drive meaningful value for customers. My passion lies in blending design thinking, data analysis, and user-centered strategies to reimagine the future of business transformation.

PROFESSIONAL EXPERIENCE

Otis College of Art and Design

2024 - Present

Adjunct Associate Professor

At Otis College of Art and Design, I designed and delivered a groundbreaking STEM-focused course, Math 247: Programming/Scripting for Games, to bridge the gap between creativity and technical proficiency for game design students. The course empowered over 55 students to create functional gameplay prototypes using Unreal Engine Blueprints, contributing to a 50% increase in program interest. My role involved curriculum development, hands-on instruction, and mentorship, fostering a new generation of technically skilled game designers.
  • Designed and delivered a Math 247 course focused on Unreal Engine Blueprint visual scripting and object-oriented programming (OOP) for game design students.
  • Guided students in developing interactive game prototypes with dynamic mechanics, AI enemies, and enhanced character abilities.
  • Evaluated student progress through assignments, projects, and exams, ensuring mastery of prototyping and debugging techniques.

Case Study

University of California, Los Angeles

2019 - Present

Adjunct Faculty

At UCLA Extension, I led the design and instruction of two foundational UX courses, User Experience I: Survey and User Experience II: Iteration, as part of their UX Design Certificate Program. These courses equipped over 200 global students with practical UX skills, including prototyping, design thinking, and real-world project application. My contributions included curriculum development, hands-on mentorship, and scaling the program to meet high demand, solidifying UCLA’s reputation as a leader in UX education.
  • Taught User Experience I: Survey and User Experience II: Iteration courses, covering design thinking, prototyping, and user testing for web, mobile, and gaming platforms.
  • Facilitated hands-on assignments and user testing sessions to refine student designs and deliver clickable prototypes.
  • Mentored over 200 aspiring UX designers, providing industry insights and practical experience in the UX design lifecycle.

Case Study

Musangi Studios and Aiko Media

2014 - present

Creative Director, UX

As Creative Director, I designed UX strategies for clients in entertainment, education, and retail, leveraging design thinking and user testing to deliver visually compelling solutions. I facilitated stakeholder workshops, conducted customer research, and created interactive prototypes using tools like Figma and InVision. My work empowered clients to align UX initiatives with business goals, resulting in enhanced digital experiences and measurable business impact.
  • Designed UX strategies for clients in entertainment, education, and retail, leveraging design thinking and user testing.
  • Delivered customer research, product strategy, and digital experience design for diverse industries.
  • Facilitated stakeholder workshops to align UX initiatives with business goals and customer needs.
  • Created interactive prototypes and user interfaces using Figma, Sketch, and InVision for web, mobile, and gaming platforms.

Case Study

Publicis Groupe

2014 - 2018

Associate Creative Director

At Publicis Groupe, I spearheaded UX strategy and product development for Fortune 500 clients like Honda, Acura, and Southwest Airlines, delivering $2M+ in project value. Key achievements include modernizing Honda’s corporate communications website with a mobile-first design system, streamlining CHG Healthcare’s physician onboarding portal, and transforming Authorize.net’s marketing website into a personalized, scalable platform. My role involved leading cross-functional teams, conducting user research, and mentoring designers to deliver innovative, user-centered solutions.
  • Led UX strategy and product development for clients like Honda, Acura, and Southwest Airlines, delivering $2M+ in project value.
  • Conducted user research through surveys, focus groups, and journey mapping to inform design decisions and enhance user experiences.
  • Mentored UX/UI designers, fostering creativity and ensuring high-quality output in an agile environment.
  • Collaborated with cross-functional teams to deliver customer journey maps, content strategies, and foundational UX designs.
  • Identified $3M+ in additional project opportunities through data-driven insights and strategic recommendations.

Case Study

EDUCATION

Temple University
Executive Doctorate in Business Administration
Fox School of Business
Syracuse University
MBA/MS Finance & Emerging Enterprise
Whitman School of Management
Claremont Graduate University
MS Information Systems & Technology
Pennsylvania State University
BS Smeal College of Business and BS School of Information Sciences & Technology

WHENEVER I'M FREE

PHOTOGRAPHY
designing
hiking
Writing
Travel