Sharing with aspiring designers the ways we can create unique digital experiences that are grounded in customer and market research, CX strategy and design thinking. I teach the first in a series of certification courses that introduces students to the language of digital customer experience (CX) design.
MUSANGI MUTHUI
Portfolio
Innovative business strategist re-imagining the future of CX through business transformation for digital agency clients and Fortune 500 enterprise IT.
UCLA Extension UX Survey Course
Topics on my syllabus include human-centered design thinking, lean UX, mapping the digital and customer experience ecosystem, wireframing, rapid prototyping, and learning how to tell a story of the design journey that gets clients to ‘yes.’
UCLAX UX Survey Course Getting Started with Prototyping
UCLAX UX Survey Course Deliverables Students Learn to Create
UCLAX UX Survey Course Live Journey Mapping Workshop
UCLAX UX Survey Course Planning the Content Flow
UCLAX UX Survey Course Building Our Test Scripts for User Testing
CompHealth Group Provider Portal Evolution
CHG Provider Portal What It Means to be a Premium Partner for Providers
CHG Provider Portal Key Collaborative Steps in the Process
CHG Provider Portal UX Audit of CompHealth Group Digital Properties
CHG Provider Portal The UX Vision to Reimagine the Provider Experience
CHG Provider Portal If the Problem Is…
CHG Provider Portal Then We Ought To…
CHG Provider Portal Starting With the Marketing Segments
CHG Provider Portal Aligning the Marketing Segments with Proto-Personas
CHG Provider Portal Tensions Design Must Address
CHG Provider Portal On-Site Stakeholder Workshop
CHG Provider Portal On-Site Persona Workshop with Stakeholders
CHG Provider Portal Persona Summary from the On-Site Workshop
Honda Corporate Communications Design System
Honda Corporate Communications UX Content Strategy
Honda Corporate Communications UX Design System Strategy
American Honda Motor Co Automotive Customer Journey
American Honda Motor Co Automotive Persona Analysis
NVA Enterprise Digital Strategy
NVA Experience Strategy
NVA Key Steps in the Process
NVA The Personas
NVA The UX Vision
NVA If the Problem Is… Then We Ought To…
NVA Aligning the UX Vision with the Technology Strategy
NVA UX Insights
NVA State of the Industry
NVA Industry Growth Means More Traffic
NVA Changing Pet Owner Demographic
NVA Digital Trends to Watch
NVA Emerging Experiences in the Pet Industry
NVA Digital Experiences Matter
NVA The Value of Engaging Digital Experiences
USC Shoah Foundation Audience Analysis
USC Shoah Foundation Customer Journey
USC Shoah Foundation Persona Analysis
Authorize.net Website Redesign
Authorize Redesign Focus on Pattern Libraries
Authorize Redesign Hero Flow Overview and Goals
Authorize Redesign Defining the New User Experience
Authorize Redesign Hero Flow Analysis
Brocade Partner Portal Platform Re-architecture
SCE Website Strategy
SCE Customer Experience Strategy Today
SCE Customer Experience Strategy in the Future
SCE Industry Analysis of Disruptive Tech
SCE Customer Experience Vision
SCE Improving Ease of Use
SCE Personalizing the Experience
Building a Quality Customer Experience
SCE Customer Experience Vision in Action
SCE Industry Analysis Tech Disruption
Design Archive
Beats by Dr Dre
Starkey Foundation
Getty Museum Executive Program
Publix
College Board